Solving SOMA’s “mega nav” issue

SOMA was founded by women and led by women. It’s a lingerie and bra wholesaler company that also sells swimwear, sleepwear, dresses, leggings, bodysuits, sweaters, and jackets. The company believes in promoting a kind world where women never have to compromise. Providing solutions, building communities, and creating memorable experiences to bring women confidence and joy!Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

I was tasked with redesigning SOMA’s “mega nav” issue and providing options that would make it easier and faster for customers to find products and lead them to purchase online.