Lebron James #6 Logo

In 2010, National Basketball Association superstar LeBron James decided to leave the Cleveland Cavaliers to sign with the Miami Heat. In addition to changing teams, LeBron also decided to change his jersey number from “23″ to “6″. The jersey number change conflicted with Nike's existing logo for the LeBron James brand. A new logo was needed to reflect the change in the jersey, including the initials “LBJ”. 

MAJOR REQUEST

Develop a comprehensive global brand identity and develop an implementation program consistent with the previous identity.