1. Good design is innovative.
- Dieter Rams
2. Good design makes a product useful.
3. Good design is aesthetic.
4. Good design makes a product understandable.
5. Good design is unobtrusive.
6. Good design is honest.
7. Good design is long-lasting.
8. Good design is thorough, down to the last detail.
9. Good design is enviornmentally-friendly.
10. Good design is as little design as possible.